WICH (1310 AM, "Personality Radio") is a radio station licensed to serve Norwich, Connecticut. The station is owned by Bonnie Rowbotham and licensed to Hall Communications, Inc.[2] It airs a talk and nostalgia format.[3] The station was assigned the WICH call letters by the U.S. Federal Communications Commission.[4] John Deme was the founder and original owner of WNOC 1400 AM, which went on the air from Norwich with 250 watts in September 1946. It changed its call sign to WICH on May 27, 1949, moved to 1310 kHz with 1,000 watts in 1955, and upgraded to 5,000 watts in 1961.[5]